Mark Makeup is the latest twist on the sale of makeup and accessories by Avon. The basic breakdown of this business is that it provides young women (ages 16 and older) with the opportunity to run their own cosmetics and accessories store with a limited investment upfront.
The product line has been deliberately constructed to consist of products that will appeal to your typical 16 to 25 year old. The product line seeks to mix the sale of these products with the opportunity to build a business and a personal network. The website is set up to provide mark makeup sales associates with the opportunity to seek support from other representatives. This is a nice touch because it helps first time sales representatives to feel like they are connected to someone outside of themselves.
The products are what you would expect for this type of site. They focus in tightly on the age demographic they are pursuing. It is nice that they know who their customer is and what their basic interests are. It is also nice that they have built a basic compensation plan for their mark makeup representatives that is fairly generous. The combination of the decent referral fees and associate discounts are sure to help keep their sales force engaged. Furthermore, the company seems to go the extra mile by forcing potential consumers that may be interested in purchasing products to speak with a local representative. This is a nice touch, because the company is basically demonstrating to its employees that it wants to ensure that someone gets the incentive associated with the sale.
Young ladies that are interested in getting started in this program can buy a starter kit for $20 (incredibly reasonable if you ask me). I would assume that this is merely an entry level kit to get you into the business. Once you begin to make sales and build relationships, I am certain that there are many other items one can purchase to help them sell their wares.
The program looks like it affords young entrepreneurs with an opportunity to try their hand at sales for a very low up-front investment.
Next, I am going to spend some time on the web seeing if I can find young ladies that may have participated in the program. If you have been (or are) a mark associate please consider leaving a comment.